✍️ About the Author
Isac Jacob is a children’s author, illustrator, and inventor based in London. In 2020, faced with the challenge of helping his two-year-old twins speak after an early and rare illnesses and unable to find an effective strategy or resource (and in the isolation of the pandemic). He had an epiphany to created a lift-the-flap storybook featuring family photos as story characters, where names & photos serve as cues to prompt speech. When he read the book to his twins, they lit up with joy and, literally overnight, began saying their first words—their own names, as well as the names of all seven family members included in the storybook!
Inspired by the impressive results and the Great Books tradition he refined his work according to British Standards and developed a fully compliant & governement-ready educational tool that offers more than just entertainment — it’s a heavily evidence based educational tool grounded in neuroscience and aligned with policy and curriculum. The storybook was edited and elements, such as meter and prosody, were integrated by an exemplary qualified teacher, state-of-the-art biologically-informed, coherently-sequenced, and based on +40 years of solid research, it teaches spoken langugage and literacy the way children naturally learn (see the matching SCAN Professional Development post on LinkedIn) — through real names, real faces, real relationships, and using playful, speech & innovative language therapy aligned scaffolds.
SCAN Evidence Summary:
● Developmentally foundational (joint attention, gesture, naming)
● Neurobiologically aligned (self-reference, attention, live interaction)
● Cognitively supported (repetition, memory, prediction)
● Practically proven (caregiver implementation, naming-based gains)
● Socially reinforcing (serve-and-return, emotional resonance)
In 2023, he launched an independent publishing house and pioneered two new genres: Accessible personalised storybooks, and oracy-first literacy.
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